Work for Smart Padala (Voyager Innovations)

Position: Junior art director (2015-2017)

MAGANDANG BUHAY CAMPAIGN

The following social posts supported the “Magandang Buhay” (Good or Better Life) Campaign. The campaign emphasized how Smart Padala was an enabler in the relationships of its customers, such as with a mother living far away from her children. Remitting money through Smart Padala was the way she showed her love and presence to her children despite not being physically present. These ads show this through a split-screen and split-bills execution.

FACEBOOK E-CARDS

The following social posts for Smart Padala functioned as electronic cards that users could share and send to their loved ones. These cards used were generic enough so that a lot of people could still relate to them but yet meaningful and personal in their descriptions and visuals so that it was a good way to show loved ones that they are cared for and missed. These were inspired by actual handwritten and hand-drawn letters that are not as common these days. These cards also leveraged on how the users of Smart Padala and Filipinos in general value family and relationships very highly.

SOCIAL MEDIA GIFS

The following animations were made for the Facebook page of Smart Padala. The categories for the social posts range from generic branding, instructional and functional posts, to contests and other engaging content to make the most out of the large social media network of Smart Padala (the page has over 130,000 likes as of September 2018).

Worked on refining and revising Smart Padala’s Branding Guidelines